About the ICC unit type
The ICC Survey is a simple and cost-effective visual questionnaire with a series of questions and 2 to 4 visual answer options for each question. The unit generates a high engagement rate and is great as a creative to interact with an audience and convert general traffic into commercial actions. The ICC Trivia can run on any digital channel, including social, programmatic (GDN) and webpages as a part of daily digital activities.
Unit user journey
Users interact with a visual gamified trivia. The ICC Engage Card includes user feedback and a commercial offer is presented based on the choices they’ve made.
Unit main goals
- Generate engagement
- Convert traffic into multiple potential commercial offers
- Segment traffic for remarketing activities
- Generate a quick and easy creative unit
Unit values
- Easy for users to interact and provide their input
- Visual and well designed
- Interaction by gamification generates high engagement rates
- Ability to implement all pixel types in the level of the frame (answer option)
- The unit changes its structure automatically to fit IAB sizes
- Unit is fully interactive and responsive
- Cost-effective
- Easy and quick to create
Good to know
- Complexity level – medium
- Time to create – around 10-20 min
- You can use any ICC Engage Card with this unit
- User feedback is presented automatically, providing the trivia results based on the user choices
- View in Master Class for tips and tricks
Distribution channels
The ICC unit can run on any digital channel:
- Embedded on your website
- As part of a blog post
- As a post on social media
- Distribute to Google Display Network (GDN)
- Send via email marketing
- Sent via IM (WhatsApp, SMS)
- Distribute to Premium Networks (DSP)
- Distribute to In-App Networks
Read how easy it is in the article section: ICC Distribution Channels
Examples
Here are a few examples for your review: