About the ICC unit type

The ICC Survey is a simple and cost-effective visual questionnaire with a series of questions and 2 to 4 visual answer options for each question. The unit generates a high engagement rate and is great as a creative to interact with an audience, to convert general traffic into commercial actions and to discover user preferences. The ICC Quiz can run on any digital channel, including social, programmatic (GDN) and webpages as part of daily digital activities.

 

Unit user journey

Users interact with a visual personality quiz. The ICC Engage Card includes user feedback and a commercial offer is presented based on the choices they’ve made.

 

Unit main goals

  1. Generate engagement
  2. Convert traffic into multiple potential commercial offers
  3. Segment traffic into micro-segmentations and build audiences
  4. Classify users for remarketing activities
  5. Execute market research projects and gain actionable insights
  6. Generate quick and easy creative units

 

Unit values

  • Easy for users to interact and provide their input
  • Collect user data and transfer to actionable insights
  • Visual and well designed
  • Generates high engagement rates
  • Ability to implement all pixel types in the level of the frame (answer option)
  • The unit changes its structure automatically to fit IAB sizes
  • Unit is fully interactive and responsive
  • Cost-effective
  • Easy and quick to create

 

Good to know

  • Complexity level – medium
  • Time to create – around 15-20 min
  • You can use any ICC Engage Card with this unit
  • User feedback is flexible to your definitions, based on the defined outcomes/result groups
  • View in Master Class for tips and tricks

 

Distribution channels

The ICC unit can run on any digital channel:

  • Embedded on your website
  • As part of a blog post
  • As a post on social media
  • Distribute to Google Display Network (GDN)
  • Send via email marketing
  • Sent via IM (WhatsApp, SMS)
  • Distribute to Premium Networks (DSP)
  • Distribute to In-App Networks

Read how easy it is in the article section: ICC Distribution Channels

 

Examples

Here are a few examples for your review: